We're so busy plowing through our to-dos, reacting to horrifying media coverage, feeding our internet addictions, and dealing with our lives that we rarely stop to ask, "What do I really want to be doing?" "How do I want to live my life?" "Who the hell am I?" “What can I do now to make a radical shift toward lifelong fulfillment?” These are things worth pondering . . .
Our culture’s worship of the fountain of youth has only served to add “I’m too old.” to the laundry list of go-to excuses we use when we’re afraid to follow our dreams. Don't throw in the towel and succumb to the biddings of your amygdala just yet . . .
Success doesn't fuel happiness. Being happy fuels success. And happiness is usually standing right in front of us, like a 300 lb. gorilla, waiting to be noticed. We just need to get focused and tune in.
Marketing Mastermind and it’s a unique combination of business strategy, ambitious goal setting, community support and accountability, one-on-one coaching, and the hands-on creative professional work that leads to amazing progress in your business and your life.
Time is finite. If we are going to accomplish our goals we need to set boundaries for this internet god/monster. Otherwise we'll waste our days chasing shiny objects–exciting but essentially pointless in terms of long-term life fulfillment.
In the New Era of Marketing the power is in the hands of the individual, not the faceless corporation. You can decide to “elect yourself” and be a voice for what you believe in. You can build a platform to market your ideas, passions, expertise, or products and grow a community that supports your work.
Intentions are good but the cold, hard truth about blogging is it’s unbelievably difficult to do consistently. Think of inconsistent blogging as sporadically given gifts. Perhaps the “Secret Sauce” is sticking with it.
Having a mailing list is not about building a mailing list. It’s about building a community of people who are excited to be on your list because you’re amazing and you deliver on your awesomeness–even while you’re sleeping.
By far, the biggest concern I hear from my nonprofit clients is this: “How do we keep our messaging consistent when we’re communicating with so many different audiences?” And it’s true—most nonprofits are communicating with a lot of people.
It’s no wonder some organizations go into full-blown communication paralysis. And yet, all audiences want to know the same thing—how’s it going with your mission? Don’t focus on different audiences. Focus on your organization and expertly articulate who you are, what you do, and why you do it.
BRAND, aka the “B” word, has had a tough time in the nonprofit sector. But, branding is even more important in the nonprofit world– important missions depend on it to find supporters, collaborators and partners that can put more money and muscle into the issue at hand.
I recently redesigned my website and I have to say that it feels pretty darn good. You see, I had been living in the grips of online brand shame for too long. It's a common problem—organizations become apprehensive about marketing because of their dated, brand-killing website. It's depressing. And it's an epidemic.