Workshops to Help You Clarify Your Brand and Master Your Marketing



Is your lackluster brand holding you back from being a marketing badass?

If so, you’re not alone. Too often, I see amazing people doing incredible work who are suffering from a lack of brand and marketing prowess. They believe they don’t have the time, money, or resources when, in fact, investing in marketing will generate just that.


I see people struggling with marketing because:

  • They want to save money by doing it themselves.

  • They’re too busy running their business to take time for marketing.

  • Brand shame holds them back from really going for it!


Whatever the reason, lame marketing feels terrible. And we’ve all been there. The Foundations for Marketing Mastery Workshop is a day-long, live workshop designed to teach you my three step process for tightening up your brand, creating a simple marketing platform, and determining the best marketing actions to take to reach your people so you can free up your time and resources.

Your potential is one thing. What you do with it is another. Let’s get you buttoned-up.

It’s a great gift to feel wonderful about your brand, and with Susan’s help, we do!”

– Jessica Kohnen and Jennifer Meder, founding partners at hyve


How it works



Branding, especially personal branding, is difficult for a myriad of reasons. But mostly because we’re confined to our own heads, which sometimes say crazy and conflicting things. I’ve developed a step-by-step process that takes the drama out of branding, gets you past self-limiting beliefs, and helps you DECIDE on some core truths so you can create a solid brand, get on with your life, and move to phase two.



Having made some critical brand decisions we can move on to phase two where we apply studies in brain science and psychology to select the best colors, typography, photography, and illustrations to support your brand. Then, we outline your basic messaging and platform so you have a framework to build on with consistency moving forward—think website, email marketing, social media, advertising, etc.



Today, you can create your own website, blog, video channel, podcast, and online store and then use social media, email marketing, SEO, and Google AdWords to get attention. Everything you need to market your business is available, accessible, and affordable. It’s a cinch! It’s also utterly confusing. In phase three we look at your business and determine the marketing actions that will have the most impact so you can have more success and time and energy for your business.

If your work really matters to you, you’ve got to make your marketing a priority. Foundations for Marketing Mastery, is a day-long, live workshop, designed to help you strengthen your brand and master your marketing simply and efficiently. When you decide to make marketing a priority and take action, you’ll free yourself from the ball and chain of your brand shame so you can stop spinning your wheels, get a plan, and see the results that good marketing generates.


“The Marketing Mastery workshop opened up the way I see myself and built my confidence.”

“Susan’s wisdom and experience and got me over the hesitation–allowing me to think big, and then bigger, while achieving the results I was wishing for.

– Joyce Fishel, Founder, Blue Lotus Physical Therapy


This workshop is for you if:



Your business is chugging along. You can’t complain but deep down you’re dissatisfied. Your brand is off the mark. It doesn’t resonate with you or your ideal clients. You want to hit the refresh button so you can connect with the right people and feel pumped about your work again.

You’re quietly suffering from brand shame. You’re confident that you’ve got the skills, gifts, and talents but your brand is doing you a major disservice. And, if you’re being honest, you’re hiding a bit—never really going big because your brand needs some love.

You’re ready to start a business, private practice, or side-hustle and you want to put your best foot forward right out of the gate. You want to start off with a clear sense of your brand, understand the foundations of a basic marketing platform, and know what actions to take to reach your people.

You rock. Let it be known.


I’m in! Give me the details, please.


Foundations for Marketing Mastery is a full-day, live workshop in Baltimore, Maryland on October 16, 2019 from 9:30—4:00pm. Tickets are now on sale for the early bird price of $175 ($225 after September 25th). Ticket price includes the full-day workshop, a free delicious lunch, and your own and your own Brand Builder Workbook.

Wednesday, OCTOBER 16, 2019
9:30 a.m. — 4:00 p.m.

Sheraton Baltimore North Hotel and Conference Center
903 Dulaney Valley Road
Towson, Maryland 21204

Got questions? Reach out!


There is nothing I hate more than seeing someone’s passion smoldered by their own lackluster marketing. It’s downright depressing.

— Susan Hughes

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