"Marketing Mastermind is the only reason I now have my beautiful, targeted, smart marketing materials and a plan to move forward. Susan helped to identify my needs, write copy, and most importantly, hold me accountable. I respond well to deadlines, and Susan’s passionate yet demanding demeanor instills confidence and gets the job done.” – Katie DanielsRead More
Time is finite. If we are going to accomplish our goals we need to set boundaries for this internet god/monster. Otherwise we'll waste our days chasing shiny objects–exciting but essentially pointless in terms of long-term life fulfillment.Read More
By far, the biggest concern I hear from my nonprofit clients is this: “How do we keep our messaging consistent when we’re communicating with so many different audiences?” And it’s true—most nonprofits are communicating with a lot of people.
It’s no wonder some organizations go into full-blown communication paralysis. And yet, all audiences want to know the same thing—how’s it going with your mission? Don’t focus on different audiences. Focus on your organization and expertly articulate who you are, what you do, and why you do it.Read More
The Superhero Action Network is my personal mission to liberate passionate professionals from their lackluster communication habits by sharing my best stories, advice, tools, and resources.
When you subscribe to The Superhero Action Network you will get my weekly posts delivered straight to your inbox, as well as free resources and webinars to help you on your journey.Read More
I recently redesigned my website and I have to say that it feels pretty darn good. You see, I had been living in the grips of online brand shame for too long. It's a common problem—organizations become apprehensive about marketing because of their dated, brand-killing website. It's depressing. And it's an epidemic.Read More
Your brand platform is a document that articulates precisely who you are, why you exist, and what you do. This is much more granular than a mission statement. Your brand platform is your vision (your pie in the sky dream for a better world), your mission (your slice of that pie). It’s also your core values as an organization; how you are positioned in your market; your brand’s personality; what makes you different and special in your field; what you promise to accomplish; and even your brand’s tone of voice.Read More
Did your marketing materials come together on-the-fly? You’re not alone. Most nonprofits are working with limited resources. Many don’t have a communications department let alone a graphic designer. Newsletters, websites, brochures, emails, and social media come together on the run. Over time this reactive approach to communication takes its toll on your brand.
Here are some useful tips to help strengthen your brand today.Read More