Posts in Messaging

By far, the biggest concern I hear from my nonprofit clients is this: “How do we keep our messaging consistent when we’re communicating with so many different audiences?” And it’s true—most nonprofits are communicating with a lot of people.

It’s no wonder some organizations go into full-blown communication paralysis. And yet, all audiences want to know the same thing—how’s it going with your mission? Don’t focus on different audiences. Focus on your organization and expertly articulate who you are, what you do, and why you do it.

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BRAND-AID: Simple strategies to improve your brand today

Did your marketing materials come together on-the-fly? You’re not alone. Most nonprofits are working with limited resources. Many don’t have a communications department let alone a graphic designer. Newsletters, websites, brochures, emails, and social media come together on the run. Over time this reactive approach to communication takes its toll on your brand.

Here are some useful tips to help strengthen your brand today.

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