Posts tagged brand
BRAND-AID: What's a brand platform? Why bother?

Your brand platform is a document that articulates precisely who you are, why you exist, and what you do. This is much more granular than a mission statement. Your brand platform is your vision (your pie in the sky dream for a better world), your mission (your slice of that pie). It’s also your core values as an organization; how you are positioned in your market; your brand’s personality; what makes you different and special in your field; what you promise to accomplish; and even your brand’s tone of voice.

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BRAND-AID: Simple strategies to improve your brand today

Did your marketing materials come together on-the-fly? You’re not alone. Most nonprofits are working with limited resources. Many don’t have a communications department let alone a graphic designer. Newsletters, websites, brochures, emails, and social media come together on the run. Over time this reactive approach to communication takes its toll on your brand.

Here are some useful tips to help strengthen your brand today.

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