Posts tagged brand platform
BRAND-AID: What's a brand platform? Why bother?

Your brand platform is a document that articulates precisely who you are, why you exist, and what you do. This is much more granular than a mission statement. Your brand platform is your vision (your pie in the sky dream for a better world), your mission (your slice of that pie). It’s also your core values as an organization; how you are positioned in your market; your brand’s personality; what makes you different and special in your field; what you promise to accomplish; and even your brand’s tone of voice.

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