In the New Era of Marketing the power is in the hands of the individual, not the faceless corporation. You can decide to “elect yourself” and be a voice for what you believe in. You can build a platform to market your ideas, passions, expertise, or products and grow a community that supports your work.Read More
Intentions are good but the cold, hard truth about blogging is it’s unbelievably difficult to do consistently. Think of inconsistent blogging as sporadically given gifts. Perhaps the “Secret Sauce” is sticking with it.Read More
Having a mailing list is not about building a mailing list. It’s about building a community of people who are excited to be on your list because you’re amazing and you deliver on your awesomeness–even while you’re sleeping.Read More
By far, the biggest concern I hear from my nonprofit clients is this: “How do we keep our messaging consistent when we’re communicating with so many different audiences?” And it’s true—most nonprofits are communicating with a lot of people.
It’s no wonder some organizations go into full-blown communication paralysis. And yet, all audiences want to know the same thing—how’s it going with your mission? Don’t focus on different audiences. Focus on your organization and expertly articulate who you are, what you do, and why you do it.Read More
The Superhero Action Network is my personal mission to liberate passionate professionals from their lackluster communication habits by sharing my best stories, advice, tools, and resources.
When you subscribe to The Superhero Action Network you will get my weekly posts delivered straight to your inbox, as well as free resources and webinars to help you on your journey.Read More
BRAND, aka the “B” word, has had a tough time in the nonprofit sector. But, branding is even more important in the nonprofit world– important missions depend on it to find supporters, collaborators and partners that can put more money and muscle into the issue at hand.Read More
I recently redesigned my website and I have to say that it feels pretty darn good. You see, I had been living in the grips of online brand shame for too long. It's a common problem—organizations become apprehensive about marketing because of their dated, brand-killing website. It's depressing. And it's an epidemic.Read More