Background: Katie Daniels is an award winning graphic designer and the Creative Director at McKenna Daniels Design in Annapolis, Maryland. Katie has been very successful helping a wide range of clients including foundations, nonprofits, the environmental industry, and natural foods

Goal: Katie wants to do more of the design work that she loves–branding for environmentally sustainable businesses–and less sales.

Strategy: To move Katie Daniels toward her goal we revamped her messaging, created a suite of materials, and developed a communication strategy to position Katie as an industry expert in branding and design for sustainable products and businesses. Using new content we developed:

  • a new website to better showcase her favorite work and attract the right clients
  • a suite of printed materials to increase sales
  • an email marketing platform, branded social media, a blog, and a communication strategy to keep get the McKenna Daniels Design brand in front of her best potential clients.  

Marketing Mastermind:
Katie Daniels | McKenna Daniels Design
Winter 2017


Getting Started Guide
Sample Work
Email Marketing
Social Media
Communication Strategy

“Marketing Mastermind is the only reason I now have my beautiful, targeted, smart marketing materials and a plan to move forward. Susan helped to identify my needs, write copy, and most importantly, hold me accountable. I respond well to deadlines, and Susan’s passionate yet demanding demeanor instills confidence and gets the job done.”
– Katie Daniels, Principal, McKenna Daniels Design